YETI Photo Assignment - Behind the Scenes

A few years ago, I was given a photo assignment by YETI to help them re-release the M30 cooler. They wanted to see it in multiple different situation including a ranch environment. Being in Far West Texas, one of the last strongholds for true textbook cowboys in Texas, I had the privilege to document it. One of my favorite and interesting people in Alpine is Alex Muratori. He built a life a life shoeing horse, roping cows and everything in between. He was the perfect fit and helper for a project like this one. We were able to showcase the product while focusing on his trade and his role as a father around town and on the Three Bears Ranch, a beautiful ranch heading south of town. These are a few moments far and in between shot on 35mm. Shot on Kodak Tri-X 400 w/ Canon EOS 3.